Dawn Singh Bio
In the mid 1980’s when entrepreneurship was an exciting, new concept, Dawn Singh started a meeting and conference planning business in Madison, Wisconsin. During the course of implementing a project, she learned the value of marketing and publicity that lead to a successful event. Clients included the State of Wisconsin and Olympian Bruce Jenner among others. She worked closely with the Madison Convention and Visitors Bureau who referred conference planners to her for local management of events.
An unexpected five-year detour to Singapore for her husband’s job put self-employment on the back burner temporarily, but on her return to the US in the mid 90’s, Ms. Singh re-started her business specializing in public relations with an emphasis on live music and theatre.
Located in Boston since 2000, Dawn Singh Publicity has an enormous and impressive client list including the Boston Symphony Orchestra, the producer for Dr. Maya Angelou, the Jazz Journalists Association and the Japan Society of Boston.
Since 2003, Dawn Singh Publicity has been the public relations representative for the Tanglewood Jazz Festival produced by the Boston Symphony Orchestra. With an annual attendance of 15,000-20,000, the festival is located at Tanglewood, summer home of the Boston Symphony Orchestra in the Berkshire Hills in western Massachusetts.
Responsibilities for this project include writing and mailing press releases, maintaining a 6,000 name database, acting as liaison to local and national media, coordinating media coverage with the BSO’s Press Office, consulting with the BSO’s marketing department on advertising and graphic design, writing feature articles on each artist for the program book and assisting in layout and production, arranging artist interviews, personally appearing on the radio for promotional interviews, purchasing radio buys, producing radio spots, consulting on booking of artists, assisting with production and program design, facilitating the press party, hiring production/media relations staff for the on-site event, escorting artists to CD signings, interviews, and photo shoots, and acting as the prime media contact during the three-day festival.
Artists Ms. Singh has worked with at Tanglewood include:
- Dave Brubeck
- Wynton Marsalis
- Harry Connick, Jr.
- Elvis Costello
- Dianna Krall
- Kurt Elling
- Randy Crawford
- Joe Sample
- Hugh Masekela
- Poncho Sanchez
- Jimmy Heath
- Hank Jones
- Ahmad Jamal
- Roberta Gambarini
- Kevin Mahogany
- Red Holloway
- Eliane Elias
- Savion Glover
- Ann Hampton Callaway
- Slide Hampton
- Dr. John
- Marian McPartland
- Branford Marsalis
- Sonny Rollins
- Chris Botti
- Madeleine Peyroux
- John Pizzarelli
- Esperanza Spaulding
- Christian Scott
- Irma Thomas
- Doug Wamble
- Miguel Zenon
- The Yellowjackets
- Diane Schuur
- The Carribbean Jazz Project
- Toots Thielemans
- Kenny Werner
- Eddie Palmieri
- Taylor Eigsti
Ms. Singh’s career has also included extensive work with the theatre and she acted as the public relations representative for Stoneham Theatre, ten miles north of Boston, which produces original and adapted plays, musicals and live music events.
Responsibilities included developing the brand and launching the venue as a professional theatre within the Boston theatrical community. Within four years, Stoneham Theatre ranked among the top ten non-profit theatres in Boston, according to the Boston Business Journal.
Clients Ms. Singh has worked with at this venue include:
- Israel Horowitz
- Jimmy Scott
- Ernestine Anderson
- Alexis Gershwin
- Sandy Hackett
- Sheldon Harnick
- Danny Holgate
- Sherman Hemsley
- Pat Morita
- Rebecca Parris
- Tom Paxton
- The Persuasions
- Leon Redbone
- Tony Sandler
- Christopher Calloway
- Carol Sloane
- Jimmy Tingle
- Paula Poundstone
Both in 2004 and again in 2007, Ms. Singh has acted as Associate Producer for Dr. Maya Angelou in Boston. Responsibilities for this project include managing a $25K marketing budget, purchasing print and radio advertising, hiring local vendors and stage crew, arranging interviews with Dr. Angelou, coordinating group sales, school and community based programs, contacting and coordinating the appearance of political officials (Governor, Mayor, etc.) to appear on the program, and acting as associate producer on-site with Dr. Angelou.
An important part of Ms. Singh’s professional development has been her ten-year membership in the Jazz Journalists Association. She has been producer of JJA discussion panels in Boston for many years and has had the pleasure of working with outstanding journalists including Nat Hentoff, Gary Giddins, Ashley Kahn, Bob Blumenthal and Christopher Lydon. These panels have generated audiences of 200-300 people.
In 2006, Dawn Singh Publicity opened a second office in Placitas, New Mexico, 40 miles south of Santa Fe. For more information, visit www.dawnsinghpublicity.com.
May 2007
